Complexity theory offers opportunities for understanding these systems holistically

India’s film industry is the world’s largest with about 1000 films produced each year. As we know, not all of them make in into the list of “blockbusters” and some fail miserably. While choosing the right script, director, actors and music make an impact, a new research shows that timing the release of the movie is equally important. Using the concept of complex systems, the researchers have found that circumstances at the time of the release of a movie could make or break its revenues.